SERP

SERP: Search Engine Result Page

When you enter a query into the search engine you will receive a page with the results which we can call it as SERP. It is the list in which result of the search engine was announced about each site according to their selected keyword and key phrases in response.

Search Engine Result 

Ranking on the first page is a critical task. When we make more traffic to our site, our site will automatically appear on top most the first page. Here we are going to discuss some of the most important things we have to have in mind to get top rank are as follows:

·          Page Title

·         Quality backlinks

·         Unique content

·         Meta description

Types of SERP listing:  

·         Organic SERP listing – There is no need to pay for placing our site on the first page on the search engine result page.

·         Paid SERP listing – The source has to pay for rank on the search engine result page.

Rankings are listed according to search engine’s guidelines. Google announces its guidelines for every year. And updating should be carried out for every three months. For that Google releases some algorithms named as:

·         Panda algorithm – This algorithm mostly concentrated on content. Hence, it is initially called as a farmer update because it affects content   farms.

·         Penguin algorithm –  This algorithm concentrated on anchor text and backlinks.

·         Hummingbird algorithm – This algorithm focus on meaning behind the word    

            

     More: http://www.imagesolutionsindia.com/internet-marketing/Search-Engine-Optimization.html